Facebook reorganizes Power Editor ad creation flow


Facebook recently rolled out an update to its Power Editor ad platform that offers advertisers a somewhat different flow for creating their ads.

The new design lays out Facebook’s ad types more clearly, including mobile-only ads and video ads. Previously, Power Editor users started by selecting what they wanted to advertise and then had to navigate multiple menus to select the ad type they wanted to run. Now, Facebook first asks what type of ad a user wants to create and where possible, will find the corresponding item.

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