Facebook Releases Graph API v5.0, Marketing API v5.0

Limits on how many ads pages can run simultaneously are coming in mid-2020


Facebook’s Halloween treat for developers was the release of application-programming interfaces Graph API v5.0 and Marketing API v5.0.

Software engineer Evan Klein said in a blog post that the social network will limit the number of ads each page can run simultaneously in mid-2020, explaining that excessively high ad volume can hinder an advertiser’s performance and adding, “With too many ads running at the same time, fewer ads exit the learning phase and more budget is spent before the delivery system can optimize an ad’s performance.”

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