Facebook Regrets Not Going Public Sooner With Video Metrics Miscalculations

Exec says company 'needs to do better'

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One of Facebook's top marketing execs says the company owes advertisers an apology for not being more forthcoming when it initially realized that video metrics on the social network were being miscalculated.

Speaking on the first day of Advertising Week in New York, Carolyn Everson, Facebook's vp of global marketing solutions, said the social giant should have done more about making inflated numbers public after the error was found. The admission comes days after a report in The Wall Street Journal that said Facebook had been inflating advertiser video metrics by as much as 80 percent for more than two years. 



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