According to new data out from Hitwise, Facebook now ranks as the most popular search term this year, beating out MySpace which ranked as the number one term last year. These search terms are of course unfiltered and top search terms tend to be for mostly navigational purposes. That’s why “youtube”, “craigslist”, and “yahoo” also rank among the top search terms of the year.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.