Sheryl Sandberg Shared Her Thoughts on TV Advertising

'The question is not if you can do without TV, but it's if you can do without mobile'


Does Facebook chief operating officer Sheryl Sandberg see television as a competitor, a complement or a fading star when it comes to advertising?

During the company’s first-quarter earnings call Wednesday evening, Robert W. Baird & Co. analyst Colin Sebastian asked if Facebook could “offer some perspective on how much of the video ad spending on Facebook applications are incremental to television budgets, or if there’s any evidence you’re seeing of a share shift,” and Sandberg replied:

On TV, we are definitely seeing people continue to advertise on TV and use us as a complement.

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