Bruce Springsteen sings that two hearts are better than one, but Facebook has come to the determination that one News Feed is better than two.
Head of News Feed Adam Mosseri announced in a Newsroom post Thursday that the social network is pulling the plug on the separate News Feed for posts from pages that it began testing in six countries last October, as well as the similar Explore alternative News Feed it began rolling out earlier that month.
Mosseri said recent changes to Facebook’s News Feed algorithm that prioritize posts from friends and family over those from publishers and pages “better address the feedback” Facebook has received from users.
He also detailed the reasons for discontinuing the test: “You gave us our answer: People don’t want two separate feeds.
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