Facebook (NOT) Rolling Out New Product Research Service (Updated)

According to the Telegraph, Facebook announced at Davos that it will be rolling out a new service to provide real-time research for companies looking to test “the appeal of new products. Companies will be able to pose questions to specially selected members” based on their profile information. The new service is a substitute for expensive and time-consuming focus groups that many product oriented companies invest in.

The real-time polls that were demoed at the World Economic Forum this week were only a sample of what types of results companies can get. Imagine being able to get instant feedback from thousands of individuals within your target demographic. If Facebook is truly focusing on market research, they could be on to something big. I’ve written about this previously when Facebook unleashed their now extinct polls product.