Facebook Attempts To Spark Privacy Revolution, Will The People Follow?

Facebook’s most recent feature announcement about the new granular publisher controls received a lot of attention for being a move against Twitter. We’ve been covering the drawn out battle between Facebook and Twitter for months now but what’s more important is the immense amount of control that Facebook is attempting to give the user. While Facebook has been criticized on numerous instances for aggressive new features that push the limits of access to our friends’ information (news feed, beacon, etc), the company is trying to hand control over to the user rather than giving them the twitter-like option of private or public.

This morning Joseph Bonneau forwarded us over a research document that he did with Sören Preibusch (and subsequently blogged) about the economics of privacy settings. Their approach to the research is an interesting one: