Facebook Presentation Reveals "Post Analytics" And Real-Time Ad Targeting

Want access to the level of impressions, clicks, and overall engagement you are receiving for each feed story on your Facebook Page? Soon you will be able to! According to an image used by Mark Cowan of Facebook during a recent presentation in Poland, Facebook will soon improve their insights product to enable Page administrators to “track impressions and interactions against each post”. Additionally, Facebook is testing out new real-time ad targeting features.

There’s no doubt that the post analytics feature will be celebrated by Page administrators and many large Twitter users will probably be jealous of this new feature. Being able to track impressions and engagement on a per post basis provides massive value. While the number of fans your Facebook Page has is an important thing to keep track of, more important is the number of people actually engaging with your Page on an ongoing basis. While Facebook’s existing “Insights” product provides administrators with a basic amount of engagement information, this new product will make the data much more useful.