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Last week Facebook introduced a new public profile insights tool which lets page administrators track who is interacting with their page and how each fan is interacting. One of the new measurements that was added is called “Post Quality” which according to Facebook is a “Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users.”
Facebook has also indicated that they will be providing an additional metric called “Stream CTR / ETR” which is a measure of the click through and engagement rate for the page.