Facebook platform industry news: Kenshoo, Expion and Nimble

Kenshoo Social, a platform for Facebook advertising, has shared the results of a study it recently commissioned by Forrester Consulting called “The Key to Successful Social Advertising.” The survey of 105 U.S. advertisers spending more than $100,000 per year on social ads found that more than a third were not satisfied with their efforts. At the same time, it found many social advertisers were not using advanced optimization tactics like granular targeting or automatic bid management.