Facebook Platform Email API Going Live Today; Notifications API Going Away in 30 Days
As we detailed last week, the new Facebook Email API for Platform and Connect application developers is going live today. In essence, this communication channel is intended to replace the Notifications channel, which will be deprecated in “approximately 30 days” (around February 19th) as the primary application-to-user communication channel on the Facebook Platform.
For more details on exactly how the integration works, see our previous post. Developers have the option to either require users to share their email address to engage with the app, or make it optional – once users have shared their email with developers, they can keep and use it forever.
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