Facebook plans video ads rollout amid substantial ad type reduction


Facebook recently announced a significant reduction in the number of ads available to social advertisers, yet amid this reduction they’re still planning to rollout new in-News Feed video ads, potentially this fall. So why video ads? What can serious Facebook advertisers expect from the new offering? How can they prepare to capitalize when video ads launch?

Why Video Ads?

According to Nielsen, 64 percent of brand marketers plan to increase spending for online video ads, while 73 percent of agencies plan to follow suit.

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