Facebook Pay Unifies Payments Experience Across Facebook, Messenger, Instagram, WhatsApp

It is separate from the Calibra cryptocurrency wallet and the Libra network

Facebook Pay will begin rolling out on Facebook and Messenger in the U.S. this week Facebook

Facebook CEO Mark Zuckerberg revealed long-term plans in January to unify the messaging infrastructure behind Facebook, Messenger, Instagram and WhatsApp, and the social network took the first step toward that goal Tuesday with its introduction of Facebook Pay.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.