Facebook Addresses 'Pay To Play' News Feed Claims

Several Facebook marketers have been angry with the site, feeling that posts have been hidden from fans as a way to get businesses to pay for advertising models such as promoted posts. These feelings were brought to the forefront when a New York Times writer tried an experiment to see if Facebook really is suppressing unpaid posts. Facebook responded Monday, saying that engagement among people with followers has risen 34 percent year-over-year.

Several Facebook marketers have been angry with the site, feeling that posts have been hidden from fans as a way to get businesses to pay for advertising models such as promoted posts. These feelings were brought to the forefront when a New York Times writer tried an experiment to see if Facebook really is suppressing unpaid posts. Facebook responded Monday, saying that engagement among people with followers has risen 34 percent year-over-year.

New York Times reporter Nick Bilton noticed that not long after enabling subscribers, people were sharing his posts with regularity.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in