Facebook Partners With Nonprofit Women in Immersive Technologies Europe

The nonprofit’s goal is to boost diversity in AR, VR

WiiT Europe wants to spotlight female talent working in the VR and AR sectors in Europe Women in Immersive Technologies Europe

Nonprofit Women in Immersive Technologies Europe said Tuesday that Facebook became its first strategic partner, and the social network will help support its work to push diversity matters and spotlight female talent working in the virtual reality and augmented reality sectors in Europe.

Financial support from Facebook will help WiiT Europe organize local events and grow its network across Europe, and the organization said the social networks’ ongoing commitment to advancing diversity was another decisive factor in entering the partnership.

Facebook AR/VR policy manager Christina Weaver Jackson said in a statement, “As we continue to invest in AR and VR, fostering diversity is critical to ensuring that our products meet the diverse needs of the people who use them. We are excited to partner with Women in Immersive Tech and support their inclusive community of talented women who are driving the AR/VR ecosystem in Europe.”

WiiT Europe co-founder Leen Segers added, “We are grateful for our allies, members, ambassadors and their restless energy to make the XR (AR, VR and mixed reality) industry a better place. We are always looking to create strong connections with the industry leaders who believe in our mission. Facebook has been one of the first to partner with us, and we are excited to move ahead together.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.