Facebook Partners With Eventbrite Rather Than Competing

Last July we began wondering if Facebook would start competing with Eventbrite with the integration of Credits and the company’s Events product. Today it appears that the company has decided to partner with Eventbrite. Given that Facebook is “larger than Evite”, this partnership could prove to be extremely lucrative.

While Facebook decided to use Eventbrite to sell tickets to their upcoming f8 conference, a screenshot of the event registration page, which was accidentally published early, showed a new integration which required attendees to use Facebook Connect in order to purchase a ticket. This integration could be part of a broader integration in which Eventbrite uses Facebook as the sole identity provider for all attendees.