Report: Facebook Pages Create More Loyal Customers


Researchers at Rice University have published a report that examines the dollar value of Facebook fans on the sales of Dessert Gallery (DG), a Houston-based bakery and cafe chain. The study found that Facebook fans became more loyal customers.

Facebook now has more than 400 million users, 200 million of which login to the site on a daily basis. In addition to this the social networking powerhouse has more than 3 million active pages, out of which 1.5

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