Social Pro Daily

Facebook Pages Can Now Add Click-to-WhatsApp Buttons to Their Boosted Organic Posts

The feature is not available via Ads Manager or the Marketing API

More than 1 million Facebook pages currently include WhatsApp numbers in their posts.WhatsApp
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By David Cohen

December 14, 2017

The monetization of WhatsApp by parent company Facebook took another step forward: Advertisers on Facebook can now include a button on their Facebook boosted organic posts that enables users to contact them via the messaging application.

Headshot of David Cohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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