Social Pro Daily

Facebook Pages Can Now Add Click-to-WhatsApp Buttons to Their Boosted Organic Posts

The feature is not available via Ads Manager or the Marketing API

More than 1 million Facebook pages currently include WhatsApp numbers in their posts.WhatsApp
By David Cohen

December 14, 2017

The monetization of WhatsApp by parent company Facebook took another step forward: Advertisers on Facebook can now include a button on their Facebook boosted organic posts that enables users to contact them via the messaging application.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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