Facebook Pages Have Become Your Friends, Can Be Added To Friend Lists

This afternoon Facebook made a small modification to the friends page which changed “All Friends” to “All Connections”, integrating Facebook Pages and friends. It’s a small change but it’s a step in the direction of decreasing the distinction between Pages and profiles. Mark Zuckerberg previously stated that the two products: profiles and Pages, would increasingly become similar. This is yet another step in that direction.

Another big component of this new feature is the ability to add Facebook Pages to friend lists. This means that users will be able to now create custom feeds that group friends and specific friend lists. This is an important step in improving users’ ability to discover information on Facebook. As I’ll be posting later today, information discovery has become difficult in a world of unfiltered streams. Having the ability to group friends and Pages into the same groups is an important step in improving Facebook’s filtering capabilities.