UH, OH! Facebook Pages Only Reach 17% Of Fans

To optimize for GraphRank and get your posts to show up in your fans' news feed, you have to get more likes and comments every time you post.

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Hopefully by now, we don’t have to tell you that you aren’t visible to all your page fans when you post, and most of fans never go back to a Facebook page after they’ve initially liked it.

To optimize for GraphRank and get your posts to show up in your fans’ news feed, you have to get more likes and comments every time you post.

Unfortunately, not only are many pages still doing a bad job with this, it also looks like Facebook has made it tougher for page administrators since all the changes in late 2011.

Let’s discuss that data here, what it means, and how to address it strategically.

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