4 Potential Reasons Facebook Acquired Octazen

After working with Octazen for an unknown period of time, Facebook has decided to acquire the company which has helped them expand their viral growth efforts. Back in October of 2009 we highlighted the importance of Facebook’s contact importer, the product that Facebook encourages new users to use in order to see which of their friends are also on the site.

Scaling this contact importing process can become extremely challenging. For instance, do other sites want Facebook to take all of their users’ contacts’ email addresses? That’s debatable. However with little buzz around this small, two-person startup, one has to wonder why Facebook acquired the company. Here are four reasons we thing Facebook acquired Octazen: