Facebook now supports cost-per-action pricing for ads through API


Facebook is today launching cost-per-action ads for certain actions through the Ads API, a company spokesperson tells us.

This pricing model lets advertisers define the action that is most important to them and set a maximum price they’re willing to spend for each action of that type. For example, instead of paying for every click — whether it came from a user who simply viewed a photo larger, left a comment or visited the advertiser’s fan page instead of actually Liking the page — a company could now say it only wants to pay for page Likes.

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