Performance Marketing

Facebook is Now Helping Marketers Fine-Tune Those Ads for Mobile Apps

How about a game to go with that new tablet?

By Lauren Johnson

December 2, 2014

For companies that love to advertise their apps on Facebook during the holidays, the social site has some new targeting options this year. 

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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