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For companies that love to advertise their apps on Facebook during the holidays, the social site has some new targeting options this year.
Now, mobile-app advertisers are guaranteed their promos will be seen by a specific number of Facebook users. For example, they can build campaigns to hit a large audience of 4 million users but limit the number of times each person sees a specific ad.
And if those ads feature videos, they are eligable to play automatically in the News Feed, based on factors like Wi-Fi.