Facebook already took on clickbait, and the social network now has engagement bait in its crosshairs.
Operations integrity specialist Henry Silverman and engineer Lin Huang announced in a Newsroom post that the most recent update to Facebook’s News Feed algorithm will demote posts from people and pages that attempt to boost interaction by coaxing users into likes, shares, comments or other actions.
They added that teams at Facebook “have reviewed and categorized hundreds of thousands of posts” along the lines of, “LIKE this if you’re an Aries!,” in order to arm a machine-learning model with the necessary information to detect and downgrade those posts.
Ashish
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