Facebook’s Latest News Feed Algorithm Change Is Aimed at Links to Low-Quality Websites

The social network wants to 'help reduce the economic incentives of financially motivated spammers'

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

Facebook has taken its battle against fake news to its News Feed algorithm once again, announcing an update Wednesday aimed at slashing the number of posts and ads that link to “low-quality” web page experiences.

Engineering leads Jiun-Ren Lin and Shengbo Guo detailed the update in a Newsroom post, saying that the aim is to reduce users’ exposure to “posts people consider misleading, sensational and spammy” and deliver more informative posts to their News Feeds.

Lin and Guo said another goal of the update is to “help reduce the economic incentives of financially motivated spammers,” adding:

We have had a policy in place since last year to prevent advertisers with low-quality web page experiences from advertising on our platform.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in