With New Site Design, Facebook Will Release New Ads Format

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

Back in April of last year Facebook began testing a new ad format, but not until the latest design screenshots did we begin to see the new format reappear. Also interestingly enough, Facebook is currently displaying automatically generated “Suggestions” above the advertisements. The reason I call it “interesting” is that we would expect this to detract from the ads which are generating revenue for Facebook.

Alternatively, the new placement for “Suggestions” (seen in screenshot below) may drive more users to view the ads area, something that they previously avoided.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in