Facebook monetizes users logging out with premium ad placement on logout page
Facebook announced today that premium ads will be displayed on a new “logout experience” page, immediately after Facebook users log out of Facebook using their desktop web browser. This is part of a significant overhaul of its premium advertising options available to advertisers working directly with the company.
Previously, when users logged out of Facebook, they were redirected to the logged-out home page that prompts users to either login or register a new account. Now the page can feature a very large and prominent ad, which logically replaces the signup portion of the page that is not relevant to users who already have Facebook accounts.
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