Facebook mobile versions lack options to provide negative feedback on ads

As users increasingly check Facebook from phones and tablets, the social network is placing more ads in the mobile feed. Although the company says it is monitoring ad performance and user sentiment, two important feedback mechanisms are either missing or hidden on most mobile versions of Facebook: “hide” and “mark as spam.”

These options, which are available on every sponsored or organic story within the desktop feed, are inconsistent when it comes to mobile. Mobile ads are already a $3-million-a-day business for Facebook, but for the company to truly get a sense of how users feel about ads and other content in their feed, there needs to be a clear way for them to provide negative feedback.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in