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Facebook today announced that its mobile app install ads have come out of beta and are available for all iOS and Android developers that have integrated Facebook into their apps.
These ads, which went into beta in early August, allow developers to promote their native mobile apps through Facebook News Feed. When a user clicks on the ad, they are taken to a download page in the Apple App Store or Google Play.
Developers can use the same demographic and interest-based targeting options as they can for other ads on the Facebook platform, including being able to target users who have not already connected with an app.