Facebook Mobile Ads to Hit $1.2B by 2014
EMarketer dramatically reconfigures forecast for sales landscape
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Facebook will total a little more than $339 million in mobile ad sales this year, $851 million in 2013 and $1.2 billion in 2014, per new projections from eMarketer.
For 2012, eMarketer's estimate is pleasant news for Wall Street-weary Facebook, since the New York researcher just three months ago predicted the digital giant's mobile revenue would total only $72 million. Yeah, eMarketer was off a little, though its reconfigured estimate isn't shocking due to the fact that CEO Mark Zuckerberg's company posted $153 million in mobile ad revenues in Q3.