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Facebook recently had preliminary talks with a tap-to-call vendor as it considers fleshing out marketing opportunities for brands on Facebook Home, Adweek has learned. While details are scant, a source close to the situation said the digital giant has been negotiating with a tap-to-call vendor such as RingRevenue, Freespree or Synclio.
Facebook, which announced Facebook Home with partners HTC and AT&T on April 4, wouldn’t comment. But the ramifications are obvious for potential Home advertisers—consider how the immediacy-minded feature would appeal to the concerns of a Geico, a Holiday Inn, a Jiffy Lube, a Dominos or any local business that has benefited from Google's mobile tap-to-call capability in recent years.