Facebook Marketing Partner Brand Networks Acquires SHIFT for $50 Million
There was a major acquisition this week, as one Facebook Marketing Partner (Brand Networks) acquired another (SHIFT) for $50 million in cash and stock.
There was a major acquisition this week, as one Facebook Marketing Partner (Brand Networks) acquired another (SHIFT) for $50 million in cash and stock.
Following this acquisition, Brand Networks powers more than $500 million in social advertising spend for more than 650 of the world’s biggest brands, including InBev, AT&T, Yahoo! and American Express.
Combined, Brand Networks now employs more than 250 people in 12 offices worldwide.
Jamie Tedford, founder and CEO of Brand Networks, discussed the acquisition in a press release:
Social marketing has evolved to become equal parts art and science. Simply
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