Facebook Could Boost Ad Revenue Through New Marketing Education Partnerships With Business Lobbies

Facebook’s advertising solutions haven’t reached their full potential in part because advertisers don’t understand them well enough to achieve peak results. The system is complicated, and the concept of social advertising is new, yet outside of some webinars and .PDFs, Facebook has done little educate advertisers on how to use its Ads products.

That’s about to change, as Facebook is establishing partnerships with the U.S. Chamber of Commerce and National Federation of Independent Business, the Wall Street Journal reports.

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