Facebook lowers ad prices with performance-based Flyers Pro

This week, Facebook launched a very interesting new advertising product called Flyers Pro. Flyers Pro sports two major differences from the previous Flyers (now Flyers Basic) ad product:

1) Targeting options are now more rich.

Advertisers can now not only filter by A/S/L, but also:

  • Profile Keywords – such as “PS3,” “Gucci,” or more niche interests
  • Workplace – such as “Google”, or anywhere else recruiters might want to hire away top talent
  • Relationship Status – those in a relationship, single, engaged, or married
  • Political Views – people who call themselves liberal, moderate, or conservative
  • Current Education Status – those in high school, college or alumni

2) Pricing is now CPC as opposed to CPM.

This

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