Facebook Looks to Decloak LeadCloak via a Lawsuit

The social network claimed Basant Gajjar’s technology circumvented its automated ad review systems

LeadCloak’s homepage makes little effort to conceal its activities LeadCloak

Facebook filed a lawsuit in the U.S. District Court for the Northern District of California Thursday against Basant Gajjar, alleging that he violated the social network’s terms and policies by providing cloaking software and services under the name LeadCloak that was designed to circumvent the company’s automated ad review systems and run deceptive ads on Facebook and Instagram.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.