Facebook Advertisers Can Now Create Lookalike Audiences Based on Customer Lifetime Value
The social network incorporated customer lifetime value into custom audiences
Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Facebook has incorporated customer lifetime value into its custom audiences, thereby enabling advertisers to create lookalike audiences using that information.
Reader Chris Ruberg, digital marketing specialist at Affinitiv, shared the screenshots below with Social Pro Daily.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in