More Than 10 Million People Rang In the New Year With Facebook Live

Usage of the Live With feature tripled December’s daily average

Facebook Live usage on New Year's Eve was up 47 percent from the previous year Weedezign/iStock

Usage of Facebook Live reached record levels on New Year’s Eve 2016, and New Year’s Eve 2017 provided yet more evidence of how mainstream livestreaming via social networks has become.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.