Facebook Live Suits Up for 2016 NBA All-Star Weekend

Facebook Live was everywhere during 2016 NBA All-Star Weekend in Toronto.

Facebook Live was everywhere during 2016 NBA All-Star Weekend in Toronto.

The social network’s live-video-streaming platform brought press conferences, interviews with players, practice sessions and question-and-answer sessions to National Basketball Association fans throughout the weekend.

As previously reported, more than 30 NBA players participating in the festivities visited the Facebook Live dedicated social booth to stream live videos. Los Angeles Clippers point guard Chris Paul is pictured below.


Devi Mahadevia, Evan Shugerman and Amy Hudson—who work on sports partnerships for Facebook—also reported in a Facebook Media blog post that fans could access the content by subscribing to Facebook Live or directly via the NBA Facebook page.

One of those interviews, pictured below, featured former NBA All-Star Rick Fox interviewing 18-time All-Star Kobe Bryant, who is retiring at season’s end, for the Nike Basketball Facebook page.


Facebook Live also helped give NBA fans access to events including the press conference by NBA commissioner Adam Silver, as well as pregame and postgame interviews with participants in the BBVA Compass Rising Stars Challenge, State Farm All-Star Saturday Night and the NBA All-Star Game itself.

As previously reported, Yahoo Sports NBA insider and The Vertical editor Adrian Wojnarowski used Facebook Live and the Facebook Sports Newsdesk to interview NBA All-Stars and Rising Stars over the course of the weekend, with those videos available via Facebook page The Vertical with Woj and The Vertical.

Wojnarowski broke the news via Facebook that Miami Heat forward Chris Bosh was withdrawing from the All-Star Game.

Finally, Turner Sports and NBA TV were responsible for 27 Facebook Live sessions and more than 150 videos posted to various Facebook pages during 2016 NBA All-Star Weekend, totaling more than 65 million views.

NBA fans: Did you interact on Facebook during 2016 NBA All-Star Weekend?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.