Facebook Lite Is Not Just for Emerging Markets Anymore

The lightweight alternative Android app launched in several developed nations

Facebook Lite Facebook/Google Play Store

Facebook introduced its Facebook Lite Android application in June 2015, saying at the time that it was designed for emerging markets and areas with poor connectivity. This week, the app is being rolled out in more developed markets as a lightweight alternative to the social network’s flagship Android app.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.