A New Facebook Collection Ads Feature Will Help Print Catalogs Translate to Mobile

Facebook has been testing lifestyle templates for Collection ads with about one-dozen retailers

Facebook Monday unveiled a new creative format for the Collection ad format it debuted in March.

Collection is aimed at using video to help retailers drive sales, with the ad units consisting of a video on top and four recommended products below.

Facebook said its new lifestyle templates for Collection ads are aimed at helping print catalog marketers with “bringing the richness of their catalog creative to mobile,” and it described the new features as follows:

  • The lifestyle template enables print catalog marketers to use a full-screen template and leverage their existing creative assets, along with products from the social network.
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