Brands Using Facebook Lead Ads Can Now More Effectively Measure Offline Conversions

The social network realizes that it's hard for businesses to understand what's working, online and offline

Facebook continues to take steps to better enable businesses to attribute conversions to the actions that drove them, online or offline, and its latest move on this front is Monday’s introduction of an Offline Conversion solution for its lead ads.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.