Facebook Launches Revamped Analytics Tools

While Facebook’s new analytics tool is not a Google Analytics killer, the company has finally rolled out the new Facebook Insights that was first demoed at f8 in April. The new Insight package will work with websites, applications, and Facebook Pages. The only requirement for websites that want to use the program is that they have Facebook Connect implemented.

Additionally, “you can now view analytics around specific stories liked on your website, or how many users commented on posts made on your Page”. This is additional information over the existing in-stream analytics data shown to Facebook Page administrators. While it’s not really anything beyond the Insights demonstrated at f8, there’s no doubt that users are anticipating the new Insights roll-out.