Facebook Launches Radius & Language Targeting Capabilities for Performance Advertisers
Facebook released two new targeting features for its performance advertising platform: radius targeting and language targeting.
The new radius targeting feature will make it easier for local advertisers to reach people living in the greater vicinity of target markets. For example, an advertiser wanting to reach people over 18 in San Francisco previously could target Facebook users only in San Francisco proper – about 300,000 people. Now, advertisers can target people within 10, 20, or 50 miles of San Francisco, expanding the possible reach of the campaign 300% to nearly 1.2
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in