Facebook Launches in Chinese, Expands Crowd-Sourced Translations Effort
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Although “Facebook” is unfortunately a near-homonym for “doomed to die” in Chinese, the company officially launched a Chinese language version of the site today, taking another step into the complex China market. Facebook faces tough local competition in China – both from entrenched leaders like QQ and massively-funded Xiaonei.
Facebook, with the help of new VP of Communications and Public Policy Elliot Schrage, is reportedly still crafting its formal China strategy, as navigating the various political issues has proven challenging for even the largest of tech companies.