Facebook launches 'global pages' for brands to offer localized experiences
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Facebook today announced the launch of “global pages,” a new structure that allows international brands to maintain a single fan page with localized experiences for users in different countries.
Global pages have a unified Like and People Talking About This count, but the language, profile image, cover photo, posts and tabs can differ by region. Users who visit a global page are automatically directed to the version specific to their region, but they can access any regional or global page through a drop-down menu.