Performance Marketing

Facebook Launches Dynamic Product Ads for Data-Minded Retailers

Merchants like Target can upload catalogs and then zero in on consumers

By Garett Sloane

February 17, 2015

Facebook is giving Target and other retailers a new way to market to its 1.4 billion users. It's called product ads—yet another ad format that Facebook says sets it apart from rivals like Google because it can harness the social network's popularity and behavioral and location data on consumers.

Garett Sloane
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