Facebook launches Audience Network — a mobile ad network

As rumored, Facebook officially announced Wednesday at f8 a mobile ad network — Audience Network — that takes the power of Facebook data and allows advertisers to use that outside of “the big blue app.”

Sriram Krishnan, Facebook Product Manager, talked with Inside Facebook about what Audience Network can do for mobile advertisers:

The idea behind the Audience Network is now they can use all the targeting they were used to on Facebook, but now extend the reach of those campaigns to other apps, as well.