Facebook’s new global cross-platform campaign, which kicked off Monday, is aimed at telling the story of, well, Stories across Instagram, Facebook and Messenger.
The social network said 62% of respondents to a survey it commissioned from Ipsos became more interested in brands or products after seeing them in Stories.
Facebook teamed up with Droga5 on Stories Can Do It, which is aimed at highlighting the impact that the Stories format has on culture, business, commerce and society.
The campaign was timed to debut during Advertising Week New York, and it includes digital media (paid and organic, on- and off-platform), email, trade (print and digital), billboards, subways, other out-of-home, links and live events.
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