Facebook Just Copied 2 of Snapchat’s Most Popular Features

Stories and lenses roll out to 1.15 billion mobile users

Did Facebook just put the final nail in the coffin for Snapchat? The social network is rolling out two Snapchat clone features for photos and videos—lenses and Stories—today that should make Snap’s product team more than a little uneasy.

Facebook is launching its Stories feature globally to its 1.15 billion mobile daily users, which lets people share ephemeral photos and videos that are displayed in a bar at the top of news feeds.

Facebook-owned Instagram rolled out its own version of the popular Snapchat Stories feature in August, racking up 150 million daily users by January when it started dropping.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in